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Home arrow Web Directories arrow Ad Blocking for Internet Browsers arrow Effective Ad, Site and Popup Blocking for Today's Internet -- For Microsoft Windows-based Computers
Effective Ad, Site and Popup Blocking for Today's Internet -- For Microsoft Windows-based Computers PDF Print E-mail
Written by Administrator   
Thursday, 03 November 2005
Remember how the Internet used to be? Very few or no ads, pages that were easy to read and loaded quickly (even with standard phone dial-up). Today, many sites are brimming with pop-up ads, which hugely slow page-loading and make the real content (text and images) difficult to read.

You can somewhat address these annoyances by paying for commercially-available pop-up and ad-blockers. But with a little bit of effort, you can save your money, create a vastly more-effective solution, and learn a little bit about how "adware" works. Here's what to do:

1.    If you're not already using Mozilla Firefox as your default browser, switch now! It's several orders of magnitude better than Microsoft Internet Explorer for many reasons. One of them is a wealth of open-source-based plug-ins that further enhance the already-superior qualities of Firefox.
2.    Basic Firefox comes with a pretty good (built-in) popup blocker. But for truly effective blocking, you need an extension called Adblock. After downloading Adblock, you will need to exit (and then restart) Firefox in order to install it.
3.    Go to a site with lots of animated ads. As an example, I will use this site: http://www.tomshardware.com/index.html.
4.    On the lower right-hand corner of the Firefox browser window, you should see a small box with the text Adblock (if you don't see it here, press Ctrl+Shift+A). You should see a small window appear with the title "Adblock-able items". It will be full of URLs (i.e., "http://...")
5.    Scroll this window and look for URLs with the word "ad". An example on this site is: "http://www.ad.tomshardware.com/...". Click one of URLs -- it will be editable just under "New filter (use * as a wildcard):". The wildcard makes all the difference between low- and high-maintenance ad-blocking.
6.    Place an * after the URL given in the last step, such as: "http://www.ad.tomshardware.com/*". Now click OK. You should see some ads from the tomshardware.com page vanish. Go back to Adblock and try this trick with a few more URLs. After a while, you will get a feel for "ady" URLs; many of the same ad-placers are, in fact, used by lots of web sites. So it's not as if you're going to be editing the Adblock list for every site you encounter -- well, at least, not after a few days of "teaching" Adblock to ditch these ads.
7.    If you Adblock a URL, but later change your mind, do this: press Ctrl+Shift+P, you will see a window titled "Adblock Preferences" appear. Search for the URL which you want to delete (reverse), right click on it, and choose Delete. Adblock Preferences can be used to control many other features of this utility.

The next article will focus on a more-global solution to popup and ad-blocking -- one that works for virtually all browsers.

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Description of Adblock from mozilla.org:

If you're tired of all the intrusive adverts that are increasingly taking over the Internet, Adblock is for you. Using the numerous free filter repositories available on the net and the intuitive blocking tools, you are able to customise your Firefox so that the most annoying ads are not displayed, thus leaving you to browse safely and to enjoy your Internet experience.
However you should note that many websites are supported by revenue from ads. You should consider this carefully before you block all the ads on the site. Perhaps just blocking intrusive ads like popups and flash ads with sound is enough? If everyone blocked all the ads on that site, then the webmaster might be forced to close it.
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